Enotia Australasia was founded in 1998, in the earliest days of the commercial internet in Australia. Back then, many businesses didn’t have websites, and the ones that did had little more than a digital brochure with no way to update it without calling a developer.
We saw the problem and built our own solution: iASP™, a content management system designed from the ground up for Australian businesses. It gave non-technical people the ability to manage their own websites for the first time. Over the next two decades, iASP™ powered hundreds of websites for organisations across every sector, from local councils and community groups to professional services firms and property managers.
For a long time, it was exactly the right tool. But the web kept moving, and so did the tools available to build for it. By 2025, maintaining a proprietary platform was pulling time and energy away from the work that mattered: building great websites for our clients.
So we made a deliberate decision. We retired iASP™ and went looking for the best available tools. Claude by Anthropic became our AI design partner. Cloudflare became our global edge host. For content management we evaluated Webflow, a generational improvement over what had come before. But Webflow did not yet deliver the editing and publishing workflow we wanted for long-term clients. We were not prepared to wait, so we did what Enotia has always done: we built our own path forward.
Eddie is the brand-aware editor inside Enotia Ops. Eddie drafts and tightens content from natural language prompts, while Enotia Ops keeps site structure, media, approvals, publishing history, and governance in one place. This is the practical migration path for iASP™ clients ahead of iASP’s end-of-2026 retirement.
The tools have changed. The commitment hasn’t. We still build websites the way we always have: with deep technical care, honest advice, and a long-term view of every client relationship.